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BRAND HISTORY & PHILOSOPHY

Ace Beauty was formed in 2021 as a platform for experienced consultants from multi-dimensional segments who joined hands for great permutations and quality deliverables to our brand partners. Driven by passion and experience we believe in innovative methods for business success. Our brand associations exhibit our quality.

FOUNDER & PRINCIPAL CONSULTANT

Shobha Sehgal, an experienced Cosmetologist with a strong track record in developing and managing the Beauty Business for over 30 years.Her rich and diverse experience in New Product Development, Services, Systems & Processes,Recruitment, Training and Retail have played an integral part in functioning and learning of organizations such as:

VLCC Healthcare Ltd., HUL, The Beauty Box amongst others.

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FROM CONCEPT TO STORE

Ace Beauty is a modern and forward thinking beauty business development consultancy with a focus on building unique beauty brands and businesses in the beauty industry. With professional grounding in Beauty Business, Recruitment, Training and Marketing and over 30 years industry experience in beauty retail and services, we are a market leading entrepreneurial team positioned to develop both startups and established businesses.

 
WHY WORK WITH US

Ace Beauty is uniquely positioned to deliver results and contributes to its client’s success. Our high calibre team has an in-depth knowledge of India’s most competitive beauty market. We specialise in building beauty, spa and wellness brands by partnering with you from ‘concept to store’. Our clients include well-funded start-ups & established beauty and wellness brands based in India.

Our clients benefit from our extensive network of beauty industry contacts—from retailers and agencies to investors and manufacturers.

We build long-term relationships with our clients and for many we become an integral part of their business.

 
OUR VALUE

The most successful beauty brands have a strong point of difference over their competitors which we call ‘Symbolic Brand Value’. Ordinary brands may deliver on their promises, but the best go way beyond. They know their target market intimately and combine the best service offerings, distinctive visuals and honest brand narratives to build lasting relationships.